Unlocking the power of search intent: driving personalisation and sales success

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Unlocking the power of search intent is crucial in today's digital landscape. With billions of Google searches conducted daily, understanding the intentions behind these searches becomes vital for personalised marketing strategies. This article explores the different types of search intent and how leveraging this understanding can empower your business with smarter personalisation strategies. Discover how EngageTech's Sales Intelligence Platform can play a pivotal role in aligning your strategies with search intent, driving personalisation, and achieving sales and marketing success.

The value of search intent & why it matters

Understanding the intentions of your customer base is crucial in today's digital landscape, where billions of Google searches are conducted daily. With as many as 90% of consumers undecided on a brand before they search, grasping the concept of search intent becomes vital. In this article, we will explore the main areas of search intent and how leveraging this understanding can empower your business with smarter personalization strategies.

Types of search intent for personalisation

Search intent can be categorised into four main areas: informational, navigational, commercial, and transactional. Each type requires a distinct approach when crafting your sales message and enables easier personalisation for you and your sales team.

  • Informational Search Intent: This type occurs when users seek answers to specific questions, typically starting with who, what, where, when, why, or how. For example, "How does EngageTech’s Sales Intelligence Platform work?"
  • Navigational Search Intent: Users engage in navigational searches when they are looking for a particular page or website as a resource, often associated with a specific brand. For instance, "EngageTech Software."
  • Commercial Search Intent: Users with commercial search intent have a clear idea of what they want to purchase and conduct research before making a buying decision. They often use terms like "compare," "best," or "review" to gather information.
  • Transactional Search Intent: This type of search occurs when users are ready to make a purchase and use intentional words like "buy" or "purchase" along with specific product or service keywords.

Understanding these different search intentions allows sales and marketing professionals to personalise their approach and directly target their desired audience.

Search intent to empower you & your business

Harnessing the power of search intent is crucial for driving personalisation and achieving sales and marketing success. By aligning your strategies with the specific search intents of your target audience, you can create tailored messages that resonate with their needs and preferences. The EngageTech Sales Intelligence Platform can play a pivotal role in achieving long-term success for your sales team by continuously learning about your target audience's preferences and ensuring a consistent sales pipeline.

With only 22% of businesses satisfied with their conversion rates, it's essential to find new ways to improve conversion rate optimisation (CRO). EngageTech’s software can help you make a difference by enhancing your conversions and prospecting opportunities. Our platform conducts 20,000 unique calls per week, providing increased opportunities and a smarter prospecting approach. Contact us today to discover how EngageTech can become an integral part of your future success.

Search intent holds immense value in today's digital landscape. By understanding the different types of search intent and leveraging this knowledge to personalise your sales and marketing strategies, you can drive meaningful connections with your target audience. Embrace the power of search intent and let EngageTech empower your business with its advanced software, leading you towards enhanced conversions and long-term success.


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